Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
Material type: TextPublication details: Belmont, CA : Wadsworth Pub. Co., c1998Edition: 6th edDescription: xiv, 322 p. : ill. ; 26 cmISBN: 0534522637 (acidfree paper)Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.13/2 LOC classification: HF5825 | .J471998Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5825 .J471998 (Browse shelf(Opens below)) | c1 | Available | 0000014304 | ||
ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5825 .J471998 (Browse shelf(Opens below)) | c2 | Available | 0000014305 | ||
ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5825 .J471998 (Browse shelf(Opens below)) | c3 | Available | 0000014306 |
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HF5823 .W451 2000 Advertising Principles & Practice/ | HF5825 .B95 1999 Advertising copywriting / | HF5825 .J45 1998 Creative strategy in advertising / | HF5825 .J471998 Creative strategy in advertising / | HF5825 .J471998 Creative strategy in advertising / | HF5825 .J471998 Creative strategy in advertising / | HF5825 .N33 1989 The design of advertising / |
Includes bibliographical references (p. [312]-316) and index.
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