Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 18663

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20210628115041.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 210628|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising
• General subdivision: Costs

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)0: Lewis, Herschell Gordon, 1926-2016. 18662, How to make your advertising twice as effective at half the cost /, 1986.