MARC details
000 -LEADER |
fixed length control field |
02134cam a22003734a 4500 |
001 - CONTROL NUMBER |
control field |
13815064 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210409093018.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
041214s2006 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004029593 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131469185 |
|
International Standard Book Number |
9780131469181 |
|
International Standard Book Number |
0131968793 |
|
International Standard Book Number |
9780131968790 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)57283926 |
|
System control number |
(OCoLC)ocm57283926 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
ATU |
Modifying agency |
YDX |
-- |
BAKER |
-- |
IXA |
-- |
BTCTA |
-- |
YDXCP |
-- |
CE@ |
-- |
OCLCQ |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K84 2006 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
9 (RLIN) |
1806 |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT |
Edition statement |
11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson Prentice Hall, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 651, [94] p. : |
Other physical details |
col. ill. ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
1807 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.) |
9 (RLIN) |
1808 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip055/2004029593.html">http://www.loc.gov/catdir/toc/ecip055/2004029593.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
ATU Book |