Marketing: (Record no. 7972)

MARC details
000 -LEADER
fixed length control field 00545nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210408110410.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210408b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395836840
040 ## - CATALOGING SOURCE
Transcribing agency ATU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .P93 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
9 (RLIN) 14993
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title Concepts and Strategies/
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Houghton Mifflin Co.
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,656p.;
Other physical details ill.;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note includes index and appendix
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
9 (RLIN) 3692
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type ATU Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/08/2021 7972   HF5415 .P93 1997 0000013237 04/08/2021 c1 04/08/2021 ATU Book

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