Marketing research essentials / (Record no. 7914)

MARC details
000 -LEADER
fixed length control field 01320cam a2200337 a 4500
001 - CONTROL NUMBER
control field 13214680
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210407164554.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030527s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003269698
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471448451
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ATU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M14 2004
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
245 10 - TITLE STATEMENT
Title Marketing research essentials /
Statement of responsibility, etc. Carl McDaniel Jr., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. J. Wiley,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 420, 14, 8, 11 p. :
Other physical details ill. ;
Dimensions 26 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note "SPSS student version 11.0 for Windows"--CD-ROM.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 8-14 of the 3rd group) and index.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 3276
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.,
Dates associated with a name 1942-
730 02 - ADDED ENTRY--UNIFORM TITLE
Uniform title SPSS for Windows.
9 (RLIN) 2492
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/wiley032/2003269698.html">http://www.loc.gov/catdir/toc/wiley032/2003269698.html</a>
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html">http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type ATU Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/07/2021 7914   HF5415.2 .M14 2004 0000013200 04/07/2021 c1 04/07/2021 ATU Book
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/07/2021 7914   HF5415.2 .M14 2004 0000015042 05/07/2021 c2 04/07/2021 ATU Book

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