Advertising excellence / (Record no. 7770)

MARC details
000 -LEADER
fixed length control field 00930pam a2200265 a 4500
001 - CONTROL NUMBER
control field 1123880
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210406124858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940426s1995 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94012495
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007006847X (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ATU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5804
Item number .Ab91 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
245 00 - TITLE STATEMENT
Title Advertising excellence /
Statement of responsibility, etc. Courtland L. Bovée ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) ;
Other physical details ill. (some col.) ;
Dimensions 29 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
9 (RLIN) 14671
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 14672
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bovée, Courtland L.
9 (RLIN) 13696
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type ATU Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts
      SOCIAL SCIENCE AND BUSINESS-Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/06/2021 7770 HF5804 .Ab91 1995 0000012022 04/06/2021 c1 04/06/2021 ATU Book  
      SOCIAL SCIENCE AND BUSINESS-Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/15/2021 7770 HF5804 .Ab91 1995 0000012262 04/15/2021 c2 04/06/2021 ATU Book  

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