Creating powerful brands (Record no. 10509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210618114426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210618b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750659802 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ATU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69B7 |
| Item number | C42 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leslie de Chernatony |
| 9 (RLIN) | 18356 |
| 245 ## - TITLE STATEMENT | |
| Title | Creating powerful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | london |
| Name of publisher, distributor, etc. | Leslie de Chernatony |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,461p |
| Other physical details | ill |
| 500 ## - GENERAL NOTE | |
| General note | lncludes lndex |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malcolm McDonald |
| 9 (RLIN) | 16646 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | ATU Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOCIAL SCIENCES- Land, agriculture, industry | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY | General Stacks | 06/18/2021 | 10509 | HD69B7 C42 | 0000017928 | 06/18/2021 | 06/18/2021 | ATU Book |