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Marketing /

Grewal, Dhruv.

Marketing / Dhruv Grewal, Michael Levy. - 3rd ed. - New York : McGraw-Hill/Irwin, c2012. - xliii, 673 p. : col. ill., maps ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780078028830 (alk. paper) 0078028833 (alk. paper)

LCCN: 2010042318

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .G 86 2012

Dewey Class. No.: 658

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