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The small business marketing handbook /

Maitland, Iain.

The small business marketing handbook / Iain Maitland. - London ; New York : Cassell, c1998. - xii, 401 p. : ill. ; 25 cm.

Includes bibliographical references (p. [389]-392) and index.

ISBN: 0304704199

LCCN: 99218192

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.
Small business marketing--Handbooks, manuals, etc.
Advertising media planning--Handbooks, manuals, etc.

LC Class. No.: HD62.7 / .M29 1998

Dewey Class. No.: 658.8

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