Electronic media management /
Pringle, Peter K.
Electronic media management / Peter K. Pringle, Michael F. Starr, William E. McCavitt. - 4th ed. - Boston : Focal Press, c1999. - xv, 440 p. : ill. ; 26 cm.
Includes bibliographical references (p. 425-433) and index.
0240803329 (pbk. : alk. paper)
99011797
Broadcasting--Management.
Television stations--Management.
Radio stations--Management.
HE8689.6 / .P93 1999
384.54/068
Electronic media management / Peter K. Pringle, Michael F. Starr, William E. McCavitt. - 4th ed. - Boston : Focal Press, c1999. - xv, 440 p. : ill. ; 26 cm.
Includes bibliographical references (p. 425-433) and index.
0240803329 (pbk. : alk. paper)
99011797
Broadcasting--Management.
Television stations--Management.
Radio stations--Management.
HE8689.6 / .P93 1999
384.54/068