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Marketing : creating value for customers /

Churchill, Gilbert A.

Marketing : creating value for customers / - 2nd ed. - Boston Irwin/McGraw Hill, 1998. - xxiv, 630 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0256228779

LC Class. No.: HF5415.5 / .C47 1998

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