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Desktop database marketing /

Schmid, Jack.

Desktop database marketing / Jack Schmid, Alan Weber. - Lincolnwood, Ill. : NTC Business Books, c1998. - ix, 278 p. : ill. ; 24 cm.

Includes index.

ISBN: 0844232351

LCCN: 97021275

Subjects--Topical Terms:
Database marketing.
Direct marketing--Data processing.

LC Class. No.: HF5415.126 / .Sch5 1998

Dewey Class. No.: 658.8/00285

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