Marketing communications : an integrated approach
Smith, P. A.
Marketing communications : an integrated approach - 2nd ed. - London : Kogan Page, 1993. - xvi,602p. : ill. ;
Includes bibliographical references and index
0749426993
HF5415.122 / .Sm6 1993
Marketing communications : an integrated approach - 2nd ed. - London : Kogan Page, 1993. - xvi,602p. : ill. ;
Includes bibliographical references and index
0749426993
HF5415.122 / .Sm6 1993