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Marketing : best practices /

Marketing : best practices / K. Douglas Hoffman ... [et al.]. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxii, 647 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0030349990

LCCN: 2002021786

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / . M 342003

Dewey Class. No.: 658.8

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