Marketing research : a problem solving approach
Sudman, Seymour
Marketing research : a problem solving approach - Boston: McGraw-Hill, 1998. - xli,737p. : ill. ;
Includes bibliographical references and index.
0079136702
HF5415.2 / .B57 1998.
Marketing research : a problem solving approach - Boston: McGraw-Hill, 1998. - xli,737p. : ill. ;
Includes bibliographical references and index.
0079136702
HF5415.2 / .B57 1998.