Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / - 4th ed. - Chicago Irwin, 1995. - xiii, 864 p. : ill. (col.) ; 25 cm.
Includes bibliographical references and indexes.
0256137277
HF5415.13 / .P44 1995
Marketing management : knowledge and skills / - 4th ed. - Chicago Irwin, 1995. - xiii, 864 p. : ill. (col.) ; 25 cm.
Includes bibliographical references and indexes.
0256137277
HF5415.13 / .P44 1995