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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / - 8th ed. - Upper Saddle River Prentice Hall, 1998. - xii, 723 p. : ill. (col.) ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0136328601

LC Class. No.: HF5415.135 / .K45 1998

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