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Guerrilla marketing for the nineties : the newest secrets for making big profits from your small business /

Levinson, Jay Conrad.

Guerrilla marketing for the nineties : the newest secrets for making big profits from your small business / by Jay Conrad Levinson. - Boston : Houghton Mifflin, 1993. - 327 p. ; 23 cm.

Includes bibliographical references (p. [311]-316) and index.

ISBN: 0395644968

LCCN: 93022334

Subjects--Topical Terms:
Marketing.
Small business--Management.
Advertising.

LC Class. No.: HF5415 / .L57 1993

Dewey Class. No.: 658.8

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