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Marketing research : within a changing information environment /

Hair, Joseph F.

Marketing research : within a changing information environment / - 3rd ed. - Boston McGraw-Hill/Irwin, 2006. - xxvii, 700 p. ill. 26 cm.

Includes bibliographical references and index

ISBN: 0072830875

LC Class. No.: HF5415.2 / .H12 2006

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