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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / - 10th ed. - Homewood Irwin, 1990. - xviii, 734 p. : col. ill. ; 27 cm. +

Includes bibliographical references

ISBN: 0256068658 0256083983 (International ed.)

LC Class. No.: HF5415.13 / .M13 1990

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