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The fundamentals and practice of marketing /

Wilmshurst, John.

The fundamentals and practice of marketing / - 3rd ed. - London Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.

Includes bibliographies and index.

ISBN: 0750609974

LC Class. No.: HF5415 / .W66 1995

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