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Marketing research : a practical approach for the new Millennium /

Hair, Joseph F.

Marketing research : a practical approach for the new Millennium / - Boston Irwin/McGraw-Hill, 2000. - xxii, 682 p. : ill. ; 26 cm.

Includes index.

ISBN: 0256195552

LC Class. No.: HF5415.2 / .H12 2000

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