Strategic marketing communications: new ways to build and integrate communications/
Smith, Paul
Strategic marketing communications: new ways to build and integrate communications/ - Wellingborough Kogan page 1997 - xiv, 290p. : ill. ;
Includes index
0749420138
HF5415.123 / .Sm5 1997
Strategic marketing communications: new ways to build and integrate communications/ - Wellingborough Kogan page 1997 - xiv, 290p. : ill. ;
Includes index
0749420138
HF5415.123 / .Sm5 1997