Services marketing : people, technology, strategy
Lovelock, Christopher
Services marketing : people, technology, strategy - 7th ed. - London : Pearson, 2011. - 648p. : ill. ;
Includes index.
0273756060
HF5415.13 / L94 2011
Services marketing : people, technology, strategy - 7th ed. - London : Pearson, 2011. - 648p. : ill. ;
Includes index.
0273756060
HF5415.13 / L94 2011