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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, NJ : Prentice Hall, c2004. - xxix, 661 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0131018612

LCCN: 2002034634

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K84 2004

Dewey Class. No.: 658.8

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