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International marketing : analysis and strategy /

Onkvisit, Sak.

International marketing : analysis and strategy / - 3rd ed. - Upper Saddle River Prentice Hall, 1997. - xviii, 750 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0132724510

LC Class. No.: HF1416 / .Or4 1997

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