Global marketing : foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / - 2nd ed. - Boston Irwin/McGraw-Hill, 2000. - xx, 604 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0073658634
HF1416 / .J59 2000
Global marketing : foreign entry, local marketing & global management / - 2nd ed. - Boston Irwin/McGraw-Hill, 2000. - xx, 604 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0073658634
HF1416 / .J59 2000