Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / - 2nd ed. - Boston McGraw-Hill, 2002. - xxix, 705 p. : ill. (col.) ; 27 cm.
Includes bibliographical references and index.
0072410639
HF5415 / .D97 2002
Business marketing : connecting strategy, relationships, and learning / - 2nd ed. - Boston McGraw-Hill, 2002. - xxix, 705 p. : ill. (col.) ; 27 cm.
Includes bibliographical references and index.
0072410639
HF5415 / .D97 2002