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Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. - Twelfth edition. - xliv, 740 pages ; 29 cm

Includes bibliographical references (pages 642-700) and index.

ISBN: 0077861035 (alk. paper)

LCCN: 2013039848

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K4 2015

Dewey Class. No.: 658.8

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