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Concurrent marketing : integrating product, sales, and service /

Cespedes, Frank V.,

Concurrent marketing : integrating product, sales, and service / - Boston Harvard Business School Press, 1995. - xxvii, 307 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0875844448

LC Class. No.: HF5415.13 / .C33 1995

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