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Marketing management for nonprofit organizations /

Sargeant, Adrian.

Marketing management for nonprofit organizations / Marketing management for non-profit organizations Adrian Sargeant. - Oxford [England] ; New York : Oxford University Press, 1999. - xiii, 304 p. : ill. ; 26 cm.

Includes bibliographical references (p. [286]-297) and index.

ISBN: 0198775679 0198775660 (pbk.)

LCCN: 98036853

Subjects--Topical Terms:
Nonprofit organizations--Marketing.

LC Class. No.: HF5415 / .Sa7 1999

Dewey Class. No.: 658.8

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