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Marketing : principles and practice /

Adcock, Dennis.(editor)

Marketing : principles and practice / Dennis Adcock ... [et al.]. - London : Pitman Pub., 1993. - ix, 386 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0273601466

LCCN: 93231771

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M43 1993

Dewey Class. No.: 658.8

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