Public relations : the profession and the practice /

Public relations : the profession and the practice / Dan Lattimore ... [et al.]. - [5th ed.]. - New York : McGraw-Hill, c2004. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Rev. ed. of: Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th ed. c1997. Includes bibliographical references and index.

0072424028 (pbk. : alk. paper)

2003052650


Public relations.
Public relations--United States.

HD59 / .P96 2004

659.2

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