Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .

Includes bibliographical references and indexes.

0130122173

98052099


Marketing--Management.

HF5415.13 / .K841 2000

658.8

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