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Managerial marketing for industrial firms /

Ames, B. Charles.

Managerial marketing for industrial firms / B. Charles Ames, James D. Hlavacek. - New York : Random House, Business Division, 1984. - xvi, 560 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 039433583X

LCCN: 83015996

Subjects--Topical Terms:
Industrial marketing.
Marketing--Management.

LC Class. No.: HF 5415 / .Am31 1984

Dewey Class. No.: 658.8

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