Fashion promotion : building a brand through marketing and communication /
Moore, Gwyneth.
Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. - Lausanne, Switzerland : AVA Academia, 2012. - 176 p. : ill. (chiefly col.) ; 23 cm. - Basics fashion management ; 2 . - Basics fashion management ; 2 .
Includes bibliographical references and index.
9782940411870 (pbk.) 2940411875 (pbk.)
2012540466
Fashion merchandising.
Internet marketing.
Public relations.
HD9940 / .A2M66 2012
687.0688
Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. - Lausanne, Switzerland : AVA Academia, 2012. - 176 p. : ill. (chiefly col.) ; 23 cm. - Basics fashion management ; 2 . - Basics fashion management ; 2 .
Includes bibliographical references and index.
9782940411870 (pbk.) 2940411875 (pbk.)
2012540466
Fashion merchandising.
Internet marketing.
Public relations.
HD9940 / .A2M66 2012
687.0688