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Packaging design : successful product branding from concept to shelf /

Klimchuk, Marianne Rosner.

Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. - Hoboken, N.J. : J. Wiley & Sons, c2006. - x, 262 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references (p. 252-253) and index.

ISBN: 047172016X (cloth) 9780471720164 (cloth)

LCCN: 2006004539

Nat. Bib. No.: GBA660640 bnb

Nat. Bib. Agency Control No.: 013507593 Uk

Subjects--Topical Terms:
Packaging--Design.

LC Class. No.: TS195.4 / .K68 2006

Dewey Class. No.: 658.5/64

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