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Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement /

Friedlein, Ashley.

Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement / Maintaining and evolving successful commercial Web sites Ashley Friedlein. - Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003. - xxiii, 418 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 1558608303

LCCN: 2002110022

Subjects--Topical Terms:
Web sites--Management.

LC Class. No.: TK5105.888 / .F91 2003

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