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Commercializing new technologies : getting from mind to market /

Jolly, Vijay K.

Commercializing new technologies : getting from mind to market / Vijay K. Jolly. - Boston, Mass. : Harvard Business School Press, c1997. - xxi, 410 p. : ill. ; 24 cm.

Includes bibliographical references (p. 379-392) and index.

ISBN: 0875847609 (alk. paper)

LCCN: 96048032

Subjects--Topical Terms:
Inventions--Marketing.

LC Class. No.: T339 / .J68 1997

Dewey Class. No.: 658.5/75

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