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Marketing research/

Aaker, David A.

Marketing research/ David A. Aaker, V. Kumar, George S. Day. - 5th ed. - New York : Wiley, 1995. - xvi, 783 p.: ill.; 26 cm.

Includes bibliographical references and index.

ISBN: 0471552542

LCCN: 94040075

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .Aa4 1995

Dewey Class. No.: 658.8/3

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