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Entrepreneur magazine : guide to integrated marketing /

Smith, Jeanette, 1924-

Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : John Wiley, c1996. - xii, 277 p. : ill. ; 24 cm. - Entrepreneur magazine small business series .

Includes index.

ISBN: 0471124397 (cloth : alk. paper) 0471124419 (pbk. : alk. paper)

LCCN: 96000530

Subjects--Topical Terms:
Advertising media planning--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.

LC Class. No.: HF5826.5 / .Sm51 1996

Dewey Class. No.: 658.8/4

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