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Marketing in travel and tourism /

Middleton, Victor T. C.

Marketing in travel and tourism / Victor T.C. Middleton. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1994. - xii, 393 p. : ill. ; 25 cm.

Includes bibliographical references (p. [377]-381) and index.

ISBN: 0750609737

LCCN: 94240552

Subjects--Topical Terms:
Tourism--Marketing.

LC Class. No.: G155.A1 / M58 1994

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