Managing services marketing : text and readings /
Bateson, John E. G.
Managing services marketing : text and readings / - Chicago Dryden Press, 1989. - xv, 591 p. : ill. ; 25 cm.
Includes bibliographies and index.
0030081475
HD9980.5 / .B38 1989
Managing services marketing : text and readings / - Chicago Dryden Press, 1989. - xv, 591 p. : ill. ; 25 cm.
Includes bibliographies and index.
0030081475
HD9980.5 / .B38 1989