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Below-the-line promotion / John Wilmshurst.

by Wilmshurst, John | Chartered Institute of Marketing.

Series: Marketing series (London, England). Professional development.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5814 .W66 1993.

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Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

by McDonald, Malcolm | Institute of Marketing | CAM Foundation.

Series: Marketing series (London, England). Professional development.Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .M14 1995.

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