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Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.

by McDonald, Malcolm | Smith, Brian D. (Brian David), 1961- | Ward, Keith, 1949-.

Edition: New ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2007Online access: Table of contents only | Publisher description Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415 .M14 2007.

The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2002Online access: Table of contents | Publisher description Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.1265 .M34 2002.

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

by McDonald, Malcolm | Institute of Marketing | CAM Foundation.

Series: Marketing series (London, England). Professional development.Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995Availability: Items available for loan: SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY (1) Call number: HF5415.13 .M14 1995.

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